The objective of this project is to design a brand system for a hip-hop-themed cafe based around a typeface I created using Caslon as a basic skeleton reference. After many iterations, sketches, and tracings, I designed the “interlude” typeface that emulates the handwritten and homemade feel of hip-hop posters and album covers typical of the 80s and 90s. Using the new typeface, I designed a menu, coffee packaging and to-go cups, signage, and three posters advertising events the cafe will put on.